Campaign Overview
Flight Dates
Mar 12-18
5 days pre + 3 event days
Objective
Traffic + Awareness
Drive booth visits & signups
Platforms
FB + IG
Feed + Stories + Reels
Suggested Budget
$150-$300
total for 7-day flight
Strategy
Two-phase approach: Phase 1 (Mar 12-15) = Pre-event buzz and awareness. Phase 2 (Mar 16-18) = Live event promotion with geotargeted ads around the conference venue. All ads drive to teachertainment.com or a conference-specific landing section.
Ad Creatives
Feed / Square (1:1)
Story / Reels (9:16)
Ad Set 1 — Pre-Event Buzz (March 12-15)
Facebook Instagram Feed Stories
Ad 1A — Excitement Builder
We're heading to the education conference this weekend and we are SO excited! 🎉📚
Teachertainment is bringing our most popular printable learning activities, classroom tools, and hands-on resources to the conference March 16-18.
Whether you're a teacher looking for fresh engagement strategies or a parent who wants learning to be FUN — come say hi!
Drop by our booth to:
✅ Grab FREE printable activity samples
✅ See our latest worksheets and packets
✅ Chat with us about making education entertaining
See you there! 👋
🔗 teachertainment.com
Visit Teachertainment at the Education Conference!
Free samples, classroom tools, and fun learning resources — March 16-18
Ad 1B — Value-First Angle
Teachers — need fresh ideas to keep students engaged this spring? 🌷
We're bringing our most-loved classroom resources to the education conference this weekend (March 16-18). Stop by our booth for:
📝 FREE printable activity packs
🎭 Fast Finishers activities (kids actually love these)
📖 Worksheet packets that blend learning + fun
💡 Tips for making any lesson more engaging
Plus, conference-only discounts on our full printable store!
Come say hello — we'd love to connect with you.
👉 teachertainment.com
Free Classroom Resources at the Conference
Printable activities, worksheets, and engagement tools for teachers — March 16-18
Ad 1C — Story/Reel (Vertical)
📚 We'll be at the education conference March 16-18!
Come grab FREE printable activities and classroom tools at our booth.
See you there! 👋
teachertainment.com
Visit Our Booth — Free Resources!
Education Conference March 16-18
Ad Set 2 — Live Event Geotargeted (March 16-18)
Facebook Instagram Feed Stories
Geotargeting Setup
- Target a 5-mile radius around the conference venue
- Age: 22-55
- Interests: Education, Teaching, K-12, Classroom Activities, Homeschooling
- This catches attendees AND local educators who may not be attending but are nearby
Ad 2A — "We're Here Now!"
We're LIVE at the education conference right now! 🎉
Teachertainment is here with:
🎁 FREE printable learning activities
📚 Our best-selling worksheet packets
🎭 Fast Finisher activities your students will love
💰 Conference-only discounts
Come find us — we'd love to meet you!
📍 [Venue Name] | March 16-18
🔗 teachertainment.com
Teachertainment Is Here — Come Say Hi!
Free samples and conference-only deals on learning resources
Ad 2B — FOMO / Last Day
LAST DAY at the conference! 🚨
If you haven't stopped by the Teachertainment booth yet, today's your last chance to grab:
✅ Free printable activity samples
✅ Conference-only bundle deals
✅ Our newest Fast Finishers collection
We're here until close — don't miss out!
📍 [Venue Name]
🔗 teachertainment.com
Last Day — Don't Miss Teachertainment!
Final chance for free samples and conference deals
Campaign Setup Specs
| Setting | Pre-Event (Ad Set 1) | Live Event (Ad Set 2) |
|---|---|---|
| Objective | Traffic | Reach / Awareness |
| Budget | $15-$25/day (Mar 12-15) | $20-$30/day (Mar 16-18) |
| Audience — Age | 22-55 | 22-55 |
| Audience — Interests | Education, Teaching, K-12, Classroom, Homeschool, Tutoring | Same |
| Audience — Geo | Conference city + 25 mile radius | Conference venue + 5 mile radius |
| Placements | FB Feed, IG Feed, IG Stories, FB Stories | Same + IG Reels |
| Schedule | March 12-15 | March 16-18 |
| CTA Button | Learn More | Learn More / Get Directions |
| Pixel | Teachertainment Meta Pixel | Same |
Post-Conference Follow-Up Ad (Bonus)
Retargeting Ad — Post-Conference (March 19-25)
Thanks for visiting us at the conference! 🙏
Missed our booth? No worries — all our learning resources are available online:
📚 Printable worksheets and activity packets
🎭 Fast Finishers collections
📝 Classroom engagement tools
Use code CONFERENCE15 for 15% off your first order!
👉 teachertainment.com
Conference Special — 15% Off Learning Resources
Thanks for connecting! Shop our printable store with your exclusive discount.
Notes for Bryan
- The conference location/venue name needs to be filled in (marked as [Venue Name] in the copy)
- If Teachertainment has a booth number, add it to all ads
- The geotargeted ad set needs the exact venue address for the 5-mile radius
- The Meta ad account is act_1508344750320980 (Teachertainment V2) — confirm it's active and has payment method
- The CONFERENCE15 discount code in the retargeting ad needs to be set up in the Squarespace store
- Two creative images are ready (1:1 feed and 9:16 story) — use these or swap with Teachertainment-branded versions if available
- Conference is only 6 days away — launch pre-event ads by Thursday March 12 at the latest