MELLEKA MARKETING

Conference Meta Ads — March 16-18

Teachertainment Education Conference Promotion

Campaign Overview

Flight Dates
Mar 12-18
5 days pre + 3 event days
Objective
Traffic + Awareness
Drive booth visits & signups
Platforms
FB + IG
Feed + Stories + Reels
Suggested Budget
$150-$300
total for 7-day flight

Strategy

Two-phase approach: Phase 1 (Mar 12-15) = Pre-event buzz and awareness. Phase 2 (Mar 16-18) = Live event promotion with geotargeted ads around the conference venue. All ads drive to teachertainment.com or a conference-specific landing section.

Ad Creatives

Feed / Square (1:1)

Conference Feed Ad

Story / Reels (9:16)

Conference Story Ad

Ad Set 1 — Pre-Event Buzz (March 12-15)

Facebook Instagram Feed Stories

Ad 1A — Excitement Builder

Placement: FB + IG Feed | Format: Single Image (1:1)
We're heading to the education conference this weekend and we are SO excited! 🎉📚 Teachertainment is bringing our most popular printable learning activities, classroom tools, and hands-on resources to the conference March 16-18. Whether you're a teacher looking for fresh engagement strategies or a parent who wants learning to be FUN — come say hi! Drop by our booth to: ✅ Grab FREE printable activity samples ✅ See our latest worksheets and packets ✅ Chat with us about making education entertaining See you there! 👋 🔗 teachertainment.com
Visit Teachertainment at the Education Conference!
Free samples, classroom tools, and fun learning resources — March 16-18

Ad 1B — Value-First Angle

Placement: FB + IG Feed | Format: Single Image (1:1)
Teachers — need fresh ideas to keep students engaged this spring? 🌷 We're bringing our most-loved classroom resources to the education conference this weekend (March 16-18). Stop by our booth for: 📝 FREE printable activity packs 🎭 Fast Finishers activities (kids actually love these) 📖 Worksheet packets that blend learning + fun 💡 Tips for making any lesson more engaging Plus, conference-only discounts on our full printable store! Come say hello — we'd love to connect with you. 👉 teachertainment.com
Free Classroom Resources at the Conference
Printable activities, worksheets, and engagement tools for teachers — March 16-18

Ad 1C — Story/Reel (Vertical)

Placement: IG Stories + FB Stories | Format: Single Image (9:16)
📚 We'll be at the education conference March 16-18! Come grab FREE printable activities and classroom tools at our booth. See you there! 👋 teachertainment.com
Visit Our Booth — Free Resources!
Education Conference March 16-18

Ad Set 2 — Live Event Geotargeted (March 16-18)

Facebook Instagram Feed Stories

Geotargeting Setup

  • Target a 5-mile radius around the conference venue
  • Age: 22-55
  • Interests: Education, Teaching, K-12, Classroom Activities, Homeschooling
  • This catches attendees AND local educators who may not be attending but are nearby

Ad 2A — "We're Here Now!"

Placement: FB + IG Feed + Stories | Format: Single Image
We're LIVE at the education conference right now! 🎉 Teachertainment is here with: 🎁 FREE printable learning activities 📚 Our best-selling worksheet packets 🎭 Fast Finisher activities your students will love 💰 Conference-only discounts Come find us — we'd love to meet you! 📍 [Venue Name] | March 16-18 🔗 teachertainment.com
Teachertainment Is Here — Come Say Hi!
Free samples and conference-only deals on learning resources

Ad 2B — FOMO / Last Day

Placement: FB + IG Feed + Stories | Run on March 18 only
LAST DAY at the conference! 🚨 If you haven't stopped by the Teachertainment booth yet, today's your last chance to grab: ✅ Free printable activity samples ✅ Conference-only bundle deals ✅ Our newest Fast Finishers collection We're here until close — don't miss out! 📍 [Venue Name] 🔗 teachertainment.com
Last Day — Don't Miss Teachertainment!
Final chance for free samples and conference deals

Campaign Setup Specs

SettingPre-Event (Ad Set 1)Live Event (Ad Set 2)
ObjectiveTrafficReach / Awareness
Budget$15-$25/day (Mar 12-15)$20-$30/day (Mar 16-18)
Audience — Age22-5522-55
Audience — InterestsEducation, Teaching, K-12, Classroom, Homeschool, TutoringSame
Audience — GeoConference city + 25 mile radiusConference venue + 5 mile radius
PlacementsFB Feed, IG Feed, IG Stories, FB StoriesSame + IG Reels
ScheduleMarch 12-15March 16-18
CTA ButtonLearn MoreLearn More / Get Directions
PixelTeachertainment Meta PixelSame

Post-Conference Follow-Up Ad (Bonus)

Retargeting Ad — Post-Conference (March 19-25)

Target: Anyone who engaged with conference ads or visited site during Mar 12-18
Thanks for visiting us at the conference! 🙏 Missed our booth? No worries — all our learning resources are available online: 📚 Printable worksheets and activity packets 🎭 Fast Finishers collections 📝 Classroom engagement tools Use code CONFERENCE15 for 15% off your first order! 👉 teachertainment.com
Conference Special — 15% Off Learning Resources
Thanks for connecting! Shop our printable store with your exclusive discount.

Notes for Bryan